DIGITAL MARKETING COURSES

We are now living in a fast-paced technological era where Traditional Marketing is no longer sufficient to efficiently drive your brand growth and sales. Digital Marketing is at the forefront of innovation and major growth and the demand for skilled digital professionals is on the rise nowadays.

This Digital Marketing course provides basic to advanced Social Media Marketing Courses and their importance within the current media environment. Receive in-depth knowledge about the multiple digital channels such as Social Media, PPC, SEO, Google Adwords, Google Analytics and how they can be used to effectively create an impactful digital marketing strategy

• Marketing & Sales Professionals
• Business Owners
• Entrepreneurs
• Digital Marketing Professionals
• Students

• What is a Facebook advertisement?
• What is an Instagram advertisement?
• How does the Facebook Algorithm work?
• How to Content Marketing?
• Leveraging Facebook Insights for Success
• Facebook Brand Pages
• Content Best Practices
• Facebook Targeting Options
• Interest-Based Targeting
• Custom-Based Targeting
• Re-targeting or Facebook Exchange Understanding
  Facebook Ad Structure
• Pixel setup and custom code embedding
• Custom audience creation

• Targeting custom created audience
• Conversion tracking based on the specific post
• Conversion tracking for the custom audience
• Leveraging custom tracking method
• Brand awareness campaign
• Reach campaign
• Post engagement campaign
• Traffic campaign
• App installs campaign
• Video views campaign
• Lead generation campaign, a conversion tracking
• Intelligence campaign for the highest result
• Facebook Intelligence campaign technique for highest conversion.
• Smart campaign for high results with the lowest CPC technique.
• Branding technique campaign.

• Keyword Research with Google Keyword Planner.
• How to Select a Domain Name?
• Page Naming {URL Structuring} and Folder Naming
• Image Naming, Image Title, and ALT Tags Creation
• What are Meta Tags
• Description
• Country Robots
• Keywords Author
• Redirection Tags
• Headings Tags {H1 to H6}
• What is Content Writing?
•  SEO Friendly Content Writing {Inserting keywords in content}
• Anchor Text, Link Title
• Robots. text file creation and us
• HTML Sitemap creation
• XML Site Map Creation
• ROR text sitemap
• Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
• What is Alexa?
• Alexa Integration

• What are Backlinks?
• Why Backlinks are Important?
• How to Get Backlinks?
• Difference Between Do-Follow and No-Follow Backlinks
• What is Google Page Rank?
• How to Increase Page Rank?
• Search Engine Submissions
• Directory Submissions
• Article Writing and submissions
• Press Release writing and submissions
• Blog Posting and comment writing
• Classifieds posting
• Forum Posting
• Business Listing
• Social Bookmarking
• Social Networking
• RSS Feeds

• What are Search Engine’s Algorithms?
• How do Algorithms work?
• Why does a Search Engine need to update its Algorithms?
• Search Engine Penalties and Recoveries.
• Why does a Search Engine penalize a Website?

• How to optimize your site for Google Hummingbird Algorithm?
• What is Google Panda Algorithm?
• What is Google Penguin Algorithm?
• What is Google EMD Update?
• How to save your site from Google Panda, Penguin, and EMD Update?
• How to recover your site from Panda, Penguin, and EMD?

• Many people start with a good Web site and invest in SEO, but don’t necessarily follow through with another very important component, and that is search engine marketing.
• SEM is a broader term than SEO and is used to encompass different options available to use a search engine’s technology, including paid ads. SEM is often used to describe acts associated with researching, submitting, and positioning a website within search engines. It includes things such as search engine optimization, paid listings, and other search-engine related services and functions that will increase exposure and traffic to your Web site.
• Some of the most common SEM best practices include:
• Using keywords and keyword analysis.
• Search engine optimization (SEO).
• Building ads and content for local listings and geo-targeted ads.
• Pay-per-click (PPC) advertising campaigns.
• SEM offers you the opportunity to pay based on clicks (you pay only for each click through from the advertisement to your website or landing page). Ads in a successful SEM campaign will be shown to those consumers specifically looking for your products or services, resulting in a higher conversion rate.

• Create Google AdWords Pay Per Click Campaign
• Setting up a new Google Account
• Creating Google Search Engine Marketing Campaigns with specific client needs (includes Location, Network, Devices, CPC, Bidding Option, Ad Extension – Location Extension, Phone Extension, Site links).
• Create Ad group
• Creating Multiple Ad groups by analyzing products/services/sectors offered by the Client.
• Setting up and Adjusting the Maximum Bid for the Ad Groups.
• Create Ads
• Creating multiple effective Ads for every Adgroup and Tuning the Ads for performance.
• Analyzing the industry, understanding the end-user needs, and creating effective Keywords from users’ search points.
•  Creating Campaign Level Negative Keywords.
• Creating Ad group level Negative Keywords.
• Analyze your Search Engine Marketing Campaign
•  Analyzing your business Goals and Setting up Google Analytics to track user behavior
• Monitoring your Google AdWords PPC performance by analyzing Google Analytics reports for Conversion Tracking, Campaign Tracking, Traffic Sources, and Goal Conversions.
• Updating bids at Keywords and Ad groups level based on the performance of the Ads.
• Decreasing the monthly spending budget for existing PPC campaigns by analyzing and improving Quality Score Improvements.
• Suggesting improvements for target page optimization for specific Ad groups
•  Reducing monthly spending by removing irrelevant keywords (irrelevant visitors)
•  Bidding Analysis
•  Improving CTR
• Improving the Average Position

This Digital Marketing course in Dubai by Elegant Training Institute is registered with KHDA – Government of Knowledge and Human Resource Development Authority Dubai.