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Retails Sales Skills

Training by International Training Institute FZLLC

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Dubai Knowledge Village Block 13 F 29 Sufouh, Dubai, United Arab Emirates 500051

USD 1,099.00

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An aggregated measure of the sales of retail goods over a stated time period, typically based on a data sampling that is extrapolated to model an entire country. In the U.S., the retail sales report is a monthly economic indicator compiled and released by the Census Bureau and the Department of Commerce. The report covers the previous month, and is released about two weeks after the month-end. Comparisons are made against historical data; year-over-year comparisons are the most-reported metric because they account for the seasonality of consumer-based retail.

Outline

Key Learning Points:

Part I: Testing the Retail Waters

Chapter 1: Retailing: How It Really Works and How It Can Work for You
Chapter 2: Defining Your Vision: It Starts with a Dream
Chapter 3: Branding: Making Your Business Memorable
Chapter 4: Getting to Know Your Customers Before You Even Have Any

Part II: Setting’ Up Shop

Chapter 5: Location, Location, Location: Finding the Right Place to Do Business
Chapter 6: Designing Stores That Work
Chapter 7: Choosing Your Merchandise: What to Buy and Where to Find It
Chapter 8: Getting the Goods: Controlling Your Buying

Part III: Detailing the Retailing

Chapter 9: Creating the Business Plan and Structure
Chapter 10: The fine Print: Crossing the T’s and Dotting the I’s
Chapter 11: Creating Your Internal Systems: The Day-to-Day Stuff
Chapter 12: Finding, Hiring, and Keeping a Great Staff
Chapter 13: Money Matters: Accounting for Money Coming In and Going Out

Part IV: Spreading the Word Without Going Broke!

Chapter 14: Generating Word-of-Mouth Advertising
Chapter 15: Advertising Vehicles: What to Include in Your Arsenal
Chapter 16: Signage: The Underutilized Killer Resource
Chapter 17: Setting Up Successful Sales and Promotions

Part V: Selling Made Simple

Chapter 18: Selling the Soft, Suggestive Way
Chapter 19: Visual Merchandising for the Artistically Deprived and Financially Handicapped.
Chapter 20: Selling Online: It’s an E-World

Part VI: The Part of Tens

Chapter 21: Ten Keys to Retailing Success
Chapter 22: Ten Secrets of Extraordinary Customer Service
Chapter 23: Ten Proven Management Practices

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