Marketing Strategy & Planning

Marketing Strategy & Planning is one of the most important skills required for success in business management. Decision makers must develop the resources and capabilities needed to achieve and then sustain competitive advantage in traditional and emerging markets.

Our intensive two day training course on Marketing Strategy & Planning will allow you in gaining a solid foundation in managing business with a clear focus and planned long-term strategy and the advanced skills needed to execute business strategies effectively. Marketing Strategy Training will help you to understand the practical realities behind organizational decision-making.

The Marketing Strategy & Planning Training & Development Course is for senior executives involved decision-making and also executives who support strategic decision-making for their organization.

Upon completion of this course, participants will gain a deep understanding and knowledge of the latest trends in strategic management:

• Develop a cohesive strategy for your organization, one that includes an interconnected view of your business and the environment in which it operates
• Make good decisions under pressure
• Gain an understanding of the core competencies you, your team and organization must possess to be successful in a world without boundaries
• Strengthen your business analysis skills and strategic leadership effectiveness
• Sharpen your skills for innovative strategic thinking while discovering new paths to growth

• The principles of Marketing Strategies, Strategic Planning, Strategic Management, etc.
• Types of corporate strategies, Business Strategies and the strategic Planning process.
• Competitor analysis, customer analysis, market forecasting and decision making.
• Importance of Strategic Leadership in organization
• Types of strategic alliances and need for sustainable strategies.
• Corporate Governance and Corporate Social Responsibility.