Details
The Professional Diploma in Business Administration aims to provide the participants with a comprehensive understanding of all functions of Business Administration. Upon completion of this program, participant will be able to apply the knowledge gained in the following areas: Management, Finance, HR, Marketing, Feasibility Analysis, and Strategic Management.
Who should attend?
- High potential employees
- New graduates who need practical business knowledge
- Specialized employees who need management basics
- Individuals with the desire to start their own business
- Mid-level employees who want to further their careers
Certificate Modules
- Module 1: Management & Leadership
- Module 2: Financial Management
- Module 3: HR in Modern Management
- Module 4: Marketing Management
- Module 5: Feasibility Analysis
- Module 6: Strategic Management
Outline
Module 1: Management & Leadership
- Management- Definition
- Managerial Skills
- Managerial Functions
- Managerial Challenges
- Managerial Rolls
- Managerial Job Dimension
- Organizational Structure
- Ethics & Social Responsibilities
- International Management & Globalization
- Decision Making
- Introduction to Strategic Planning
- Leadership
Module 2: Financial Management
- Understanding finance & The Balance Sheet
- Why financial information is important
- The relationship between finance & accounting with other departments
- The structure and interrelationship of financial statements
- The Balance Sheet
- Understanding Income Statement and Cash Flow Statement
- The Income Statement:
- Profits vs. Cash Flow
- The Cash Flow statement
- Analyzing Financial Performance
Module 3: HR in Modern Management
- Human Resource Today
- Human Resource Management Process
- Recruitment
- Performance Appraisal
- Training
- Compensation
- Health & Safety
- Labor Legislation
Module 4: Marketing
- Marketing Concepts & Revolution of Marketing
- Marketing Concepts
- Market Segmentation, Targeting and Positing
- Branding
- Product Life Cycle
- Market & Situational Analysis
- Consumer Behavior
- Promotional Mix
- Marketing Ethics
- Portfolio Analysis
- Marketing Research
- Marketing Planning Process
Module 5: Feasibility Analysis
- What is Feasibility Analysis?
- Role of Feasibility Analysis in Developing Business Ideas
- Forms of Feasibility Analysis
- Product / Service Feasibility Analysis
- Organizational Feasibility Analysis
- Financial Feasibility Analysis
Module 6: Strategic Management
- Introduction to Strategic Management
- Environmental Scanning and Industry Analysis
- Internal & External Environmental Scanning
- SWOT Matrix
- Strategy Formulation
- Strategy Implementation
- Strategy Evaluation and Controlling
Mission
Empower people by equipping them with cutting edge and innovative skills that will open doors for them and guarantee a better future.
VisionTo be the leader in providing the latest and most innovative training solutions and certificate programs in the region.
HistoryLEAD’s history in training is nearly a decade old. Huge accumulative experiences were built over years of planning, strategic connections and hard work. With more than 11,000 trainees graduated since its establishment, LEAD has placed a memorable fingerprint in many individuals’ career lives.
A remarkable database of partners, suppliers and sponsors was developed and a sound reputation and good word-of-mouth comprises now one of LEAD indispensable assets. ...
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