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Details

• Identifies the main factors that allows certain companies to succeed and earn profits while other firms fail to succeed.
• analyses the conductive factors that help companies to sustain their economic profits while other companies have declining profits.
• develops the basic assessment of strategy knowledge form organisational perspective and also analyses the formulation of strategy for successful initiatives.

Outline

• Explain the interaction between consumer, organization and competitors through Porters Five Forces.
• Analyse the role of factors that are important for the profitability of the firm including the internal and external environment.
• Assess the various competitive benefits and internal risks in new resource investment during uncertain market conditions.
• Develop a positioning strategy through competitive environment study of rival incentives and competitive benefits.

Speaker/s

Dr.Sugandha is a seasoned academician with a persistent passion for continuous learning. She is working with EIC in the capacity of Assistant Professor and Internship Coordinator. She possesses the rich experience of more than 11 years in academics, research & training. Dr.Sugandha has strong interpersonal and leadership qualities with excellent presentation skills. Her PhD was in the field of Marketing . Her interest majorly lies in the area of Marketing and Economics as she has successfully completed her double masters i.e. MBA and MA (Economics). Along with this, she has completed many certification courses from internationally renowned universities like the University of Illinois at Urbana Champaign, the North-western University, USA, Wharton, the University of Pennsylvania and the National University of Singapore etc. As an Academician, she always practices innovative class activities by using interactive technology to enhance analytical ability of students and to ensure active student participation in the learning process.

She has to her credit more than nine publications in refereed International/National Journals . She has also attended various National & International conferences/ seminars and presented research papers . She is the member of International Editorial Advisory Board of International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS). She is dynamically heading the Academic Research and Professional Development Committee of EIC. Keeping her journey to contribute to the area of research, she has recently got one of her research papers based on the theme of human resource challenges accepted in an International journal. Currently she is working on a research paper on the theme of employees’ happiness at their workplaces.

In addition to the academic activities, she has actively looking after various administrative activities like contributing to the relicensing tasks and activities, internship coordination and consultation etc. She is also involved in organising field trips, case study competitions, workshops and seminars for the students towards her commitment to provide differentiated leaning exposure and ensuring their professional development. She is also the active member of Curriculum review committee and member of Program advisory committee of EIC. She has effectively and efficiently contributed in the orientation programs, management development programs, convocation ceremony, editorial board and management fest with her previous ventures. Considering her efforts and contributions towards adding value to the college, she has been promoted to the post of Associate Professor in her previous college in India.

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European International College was established in 2006 in the capital City Abu Dhabi of the United Arab Emirates ( U.A.E.) being the only college offering Hotel Management and Tourism.

We have Diploma, and BBA programs all accredited by the Ministry of Higher Education and Scientific research. 

European International College are also offering Administrative Business Training and Hotel Education Training.

European International College is license under ACTVET.
License number: 0555 / 2013
Year: 2017 - 2018

Awards EIC Received:

1. EIC - TOP 30 Hotel Management Schools in the world 2015 by Hotelier Middle East

2. EIC - Top three Hospitality Management schools in educational innovation in the world at the 2014 Hospitality Awards held in Paris

3. EIC - Listed among the 2015 World’s Top 50 Hospitality Colleges by CEO world Magazine.

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