Leadership

This training introduces students to leadership practices and methods used by managers and directors in modern organizations. The emphasis is on developing hands-on leadership experience in students through initiating, developing and delivering innovative leadership skills and team development. The training course also presents the importance of leadership in conjunction with various leadership traits, styles, and qualities. It enhances the importance of having a vision, the motivation to lead, social motives in the workplace, levels of morality and values, as well as the significance of empowerment for effective leadership

-          Define leadership from an organizational context.

-          Develop an in-depth strong understanding of organizational motivation in the workplace.

-          Formulate an internal and external strategy behind organizational communication.

-          Generate a plan for high performance teams to deliver peak organizational results.

-          Recognize the importance of leadership in sustaining an engaged organizational culture.

Dr. Rafika Ben Guirat is an Associate Professor holding a PHD in Management/Marketing from IAE de France (Instituts d’Administration et d’Entreprises), Universite Rennes I with 20 years experience of teaching and supervising thesis in reputable universities between UAE, France and Tunisia.

Dr. Rafika Ben Guirat has held multiple positions IE & QA Director, MBA/BBA Programs Director to Business development and Marketing intelligence Director as well Executive Member in different Committees Accreditation, Assurance of Learning, Partnerships, MBA and Ph.D. She has many areas of expertise such as Institutional effectiveness, Assurance of learning, developing new programs and creating Industries’ partnerships.

Dr. Rafika Ben Guirat is a confirmed reviewer in the editorial team of Independent Journal of Management & Production researches As a researcher, she has many interests in Gender ideologies with being the author of the only and first Measurement Scale of gender ideologies for Arab women, with parallel interest in analysis methods via Partial least square PLS and AMOS in Neuro-Marketing, Marketing and scents, with various publications in books “ Global Consumer behavior” and journals with impact factor. Publications range from "Gender studies" to “Impact of Neuro-marketing on consumers emotional responses” .

Dr. Rafika Ben Guirat is also consultant & Mentor in Business/ Marketing for different Organizations in UAE, France, Italy and Tunisia in different fields as Education, Oil and Gas and Foods’ Industries. She is very active in Gender studies and projects, innovation and entrepreneurship by contributing as a volunteer in different well-known organizations: Mentor in Womena, Member of ArabWomen Council, Member of AmCham Abu Dhabi, Member of Women in Business, volunteer for different associations of special needs.

Director of Institutional Effectiveness & Quality Assurance at European International College