Influential and Persuasive Medical Presentation
Workshop by
RPM Consultancy
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Course overview
This workshop has been designed for medical professionals where they must speak in front of various types of audiences, patients and skeptical individuals. This program is also suitable for medical sales reps, doctors and medical health professionals want to enhance their product presentation skills or make presentations on behalf of their organizations. Persuasive Medical Presentations means being able to quickly organize your thoughts and ideas, and then being able to convey them meaningfully to your audience to modify their attitudes or behavior. It applies to formal speeches as well as
everyday business situations. It requires the presence of mind, goal orientation, adaptation, and judgment. It also requires differentiating between oral and written communications.
This workshop is aimed at improving your skills and learning some new techniques which will give you the persuasive edge when you are making a presentation, feeding difficult questions, or presenting complex information.
Course objectives
This workshop will help you teach participants how to:
• Apply quick and easy preparation methods that will work whether you have one minute or one week to prepare.
• Prepare for questions, even before you know what those questions will be.
• Overcome nervousness that you may have when speaking in front of a group, particularly if the group is not sympathetic to what you have to say.
• Use presentation techniques that establish your credibility and get people on your side.
This workshop has been designed for medical professionals where they must speak in front of various types of audiences, patients and skeptical individuals. This program is also suitable for medical sales reps, doctors and medical health professionals want to enhance their product presentation skills or make presentations on behalf of their organizations. Persuasive Medical Presentations means being able to quickly organize your thoughts and ideas, and then being able to convey them meaningfully to your audience to modify their attitudes or behavior. It applies to formal speeches as well as
everyday business situations. It requires the presence of mind, goal orientation, adaptation, and judgment. It also requires differentiating between oral and written communications.
This workshop is aimed at improving your skills and learning some new techniques which will give you the persuasive edge when you are making a presentation, feeding difficult questions, or presenting complex information.
Course objectives
This workshop will help you teach participants how to:
• Apply quick and easy preparation methods that will work whether you have one minute or one week to prepare.
• Prepare for questions, even before you know what those questions will be.
• Overcome nervousness that you may have when speaking in front of a group, particularly if the group is not sympathetic to what you have to say.
• Use presentation techniques that establish your credibility and get people on your side.
Outline
Course Contents
Getting Started
To begin, we will explore what Persuasive Medical Presentations are. Participants will also learn an easy way to structure any presentation.
Planning
This session will offer participants seven easy ways to better prepare for a presentation – even if you don’t know the time, date, or topic.
Force Field Analysis
Next, participants will learn about a structured method of looking at two opposing forces acting on a situation.
Understanding Your Audience
During this session, we will explore a three-phase needs approach and the idea of common ground. Participants will also practice creating an audience profile.
Making Your Listener Hear You
During this session, participants will explore what turns listeners on and off in a large group discussion and in One-on-One situations.
Key Sentences
Here, participants will learn about the use of Key Sentences of Persuasion and exploring the use of effective questioning skills.
Structuring Ideas
This session will explore the idea of using three key points for a presentation. We will also share some tips for sending a memorable message.
Organization Methods
Next, participants will learn some different ways to organize the information in the body of their message.
Our Body Language
During this session, participants will take a close look at positive and negative body messages.
Beginnings and Endings
This session will give participants some ways to create strong beginnings and endings.
Expanding a Basic Plan So far, this workshop has focused on small presentations. This session will give participants some tips on fleshing out those small presentations should they be required to present something longer than just a few minutes.
Presentations
To conclude the workshop, participants will prepare and present a short five-minute speech. Participants will also evaluate each other.
Getting Started
To begin, we will explore what Persuasive Medical Presentations are. Participants will also learn an easy way to structure any presentation.
Planning
This session will offer participants seven easy ways to better prepare for a presentation – even if you don’t know the time, date, or topic.
Force Field Analysis
Next, participants will learn about a structured method of looking at two opposing forces acting on a situation.
Understanding Your Audience
During this session, we will explore a three-phase needs approach and the idea of common ground. Participants will also practice creating an audience profile.
Making Your Listener Hear You
During this session, participants will explore what turns listeners on and off in a large group discussion and in One-on-One situations.
Key Sentences
Here, participants will learn about the use of Key Sentences of Persuasion and exploring the use of effective questioning skills.
Structuring Ideas
This session will explore the idea of using three key points for a presentation. We will also share some tips for sending a memorable message.
Organization Methods
Next, participants will learn some different ways to organize the information in the body of their message.
Our Body Language
During this session, participants will take a close look at positive and negative body messages.
Beginnings and Endings
This session will give participants some ways to create strong beginnings and endings.
Expanding a Basic Plan So far, this workshop has focused on small presentations. This session will give participants some tips on fleshing out those small presentations should they be required to present something longer than just a few minutes.
Presentations
To conclude the workshop, participants will prepare and present a short five-minute speech. Participants will also evaluate each other.
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RPM is a boutique consulting and training company based in Dubai, UAE. We specialize in Organizational Transformation Programs that are dynamic, passionate and highly motivational. We help organizations align their strategies, people, processes, and customers to achieve competitive advantages and bottom line results.
Our Goal is to increase knowledge and performance among all our clients. RPM has partnered with various organizations around the world to consult, assess, design, develop, deliver, reinforce, and sustain learning solutions, fueled by our passion and mission for “Building both personal and professional success through our proven methods and state-of-the-art learning methodologies”.
As a leader in helping organizations improve, our clients range from large and small businesses alike, including General Motor’s, GE, Qualcomm, Lenovo, Samsung, Aramex, and Bayer.
Our Goal is to increase knowledge and performance among all our clients. RPM has partnered with various organizations around the world to consult, assess, design, develop, deliver, reinforce, and sustain learning solutions, fueled by our passion and mission for “Building both personal and professional success through our proven methods and state-of-the-art learning methodologies”.
As a leader in helping organizations improve, our clients range from large and small businesses alike, including General Motor’s, GE, Qualcomm, Lenovo, Samsung, Aramex, and Bayer.
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