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Professional Diploma in E-commerce Marketing & Operations

ENDED

Short Course by University of Dubai-Center for Executive Development

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On-Site / Short Course

AED 12,590.00

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Details

With the high growth of e-commerce in the region and several traditional brick and mortar retailers moving towards selling online, this course is designed to provide professionals with complete working knowledge of e-commerce operations. This course provides in-depth working knowledge of e-commerce, from the selection of technology platform, hosting solutions, merchandising to financial projections. The course is designed with the strategic intent to help marketing professionals foray into e-commerce or help entrepreneurs get started with their venture. As a part of our live workshops, students will gain and hands-on experience into working with platforms to set up an e-commerce store and using various tools around it.

Outline

Course Objectives

Upon successful completion of this course students should be able to:

Access technology platforms to develop e-commerce stores.
Learn the basics of an end to end e-commerce operations like merchandising, packaging and logistics
Execute best practices around content creation for e-commerce and merchandising
Manage Customer service for e-commerce as well as CRM automation tools
Synthesize and project financial projections, invoicing as well as mandatory regulations for e-commerce
Implement SEO and SEM strategy
Measure the performance of e-commerce store using Google analytics and sales report
Implement an e-commerce business

Speaker/s

Highly experienced industry practitioners

Special Offer

An early bird of 10% discount is given until 2nd August 2019

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The Center Executive Development (CED) is located in the heart of the city in the Dubai Chamber building. It is the continuing education arm of the University of Dubai. The University itself was founded as an educational initiative by Dubai Chamber.

CED has been transforming lives and careers since 2004 and has trained more than 6,000 individuals, many of whom have moved on and are now holding senior positions in their organizations and making significant contributions in the field of business.

CED designs and delivers Executive management development programs and Professional certification that aim to upgrade the skills and knowledge necessary for career development and advancement and enable organizations to leverage the competitive advantage of their workforce.

CED also works closely with Dubai Chamber and its members to ensure that the professional certification and training programs address the requirements of the various business sectors, thus making the participants more employable.

The Center is also involved in the development of the Emirati workforce and provides specific work-oriented training programs in line with national Emiratization initiatives. So whether you want to advance in your chosen field, develop a new career, re-charge your batteries or acquire new skills, we invite you to cultivate a life of learning at CED. We have the programs and the people to get you where you want to go. ...

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