INTEGRATED MARKETING COMMUNICATIONS
Details
This course is an integration of various verticals that are integral to the communications & Media Industry. The course is in 4 modules of the following topics. Brand Strategy, Journalism, Public Relations & New Media. Our faculty range from Journalists, PR Professionals, Brand Strategists, Advertising agency owners who give us LIVE briefs and examples of the corporate world.
- Understanding Brands locally, regionally and globally. The story behind brands and their journeys. (Brand Building, Brand Strategy, Brand Value, Brand Audit)
- The Marketing & Research of the advertising business (The brief, Clients, Research, Consumers, Buyer Behaviour, Client Servicing)
- The Media side of the advertising business (Media Planning, Media Buying, Print, TV, Radio, Online, Newspaper)
- The Integrated Side of the advertising business (Direct, Loyalty, CRM, IMC Campaigns, Budgeting, Planning, PR, etc)
- Structure of PR agencies, their roles. (Crisis Management, Reputation Management, Measurement, Monitoring)
There is a huge potential for employment and entrepreneurship- where freelance professionals are often sought after for their services.
All our courses are certified by Pearsons, UK. EMDI is a Member of ILEA-ME (International Live Events Association - Middle East)
EMDI Institute of Media & Communication is an Institute based out of Dubai Knowledge Park offering professional UK accredited courses for both students and working professionals through a combination of Morning, Evening and Weekend Courses. Our four main course are Event Management, Integrated Marketing COmmunication, Sports Management and Wedding Planning.
EMDI has a global track record of over 14 years of operations, training 1000 students annually and based across India and UAE. In the industry, for every course that we offer there is a huge potential for employment and entrepreneurship – where freelance professionals are often sought after for their services. These courses will greatly add value to your career, and certain courses can be combined together to get the best value.
Eg. Events + PR or Events + Social Media.
We provide over 100+ on-job-training internships, permanent placements and many of them go on to work with companies in different capacity.