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Details

Overview

Strategic Marketing Management delivers a detailed examination of all major components of marketing strategy - including analytical, managerial, and creative functions - as well as their integration into overall business operations. Throughout the program there will be explanations of key concepts and approaches, mixed with a combination of case studies and practical examples.

Objectives

  • Assess the market and customer orientation of your strategic plans, measurement systems, and processes
  • Develop highly effective product and service strategies
  • Identify clear value propositions for target market segments
  • Discover how to think creatively and develop effective solutions
  • Identify innovative marketing strategies
  • Determine the key factors necessary to outperform competitors
  • Understand how to drive customer satisfaction, loyalty and retention

Outline

  • Strategic Marketing Planning and steps in the planning process
  • Market, customer, company, and competitor analysis
  • Market segmentation, targeting and positioning
  • Segmentation tools
  • The Four Phases of Customer Orientation
  • Customer and market strategy and focus
  • Assessing customer needs, satisfaction and loyalty
  • Surveys and experiments
  • Strategic Price Management and Psychology of pricing
  • Strategic Brand Management
  • Understanding, creating and building brand equity
  • Valuing and tracking brand equity
  • Building the quality-satisfaction-loyalty survey
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MENTOR is a management consulting firm that helps organizations to improve performance and reach their full potential. Since our establishment in 2006, we have served as a strategic partner to organizations of all sizes and worked with government entities, UN organizations, multinational businesses, non-profits, and financial institutions. Through a combination of consulting services, learning programs and digital applications, we guide organizations on their journey to becoming better at what they do. 1.We provide consultancy to organizations on how to create positive change and become more efficient and cohesive.
2.We equip employees and business leaders with skills required for change, through customized learning solutions.
3.We empower change through digital applications that help clients to operate and learn more effectively.
From our offices in California and Dubai, we work to deliver positive change in our client organizations and the customers they serve. Read more about us here: https://www.mentor-gc.com/
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