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Strategic Marketing Management

Training by Mentor GC

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Overview

Strategic Marketing Management delivers a detailed examination of all major components of marketing strategy - including analytical, managerial, and creative functions - as well as their integration into overall business operations. Throughout the program there will be explanations of key concepts and approaches, mixed with a combination of case studies and practical examples.

Objectives

Assess the market and customer orientation of your strategic plans, measurement systems, and processes
Develop highly effective product and service strategies
Identify clear value propositions for target market segments
Discover how to think creatively and develop effective solutions
Identify innovative marketing strategies
Determine the key factors necessary to outperform competitors
Understand how to drive customer satisfaction, loyalty and retention

Outline

Strategic Marketing Planning and steps in the planning process
Market, customer, company, and competitor analysis
Market segmentation, targeting and positioning
Segmentation tools
The Four Phases of Customer Orientation
Customer and market strategy and focus
Assessing customer needs, satisfaction and loyalty
Surveys and experiments
Strategic Price Management and Psychology of pricing
Strategic Brand Management
Understanding, creating and building brand equity
Valuing and tracking brand equity
Building the quality-satisfaction-loyalty survey

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MENTOR is a management consulting firm that helps organizations to improve performance and reach their full potential. Since our establishment in 2006, we have served as a strategic partner to organizations of all sizes and worked with government entities, UN organizations, multinational businesses, non-profits, and financial institutions. Through a combination of consulting services, learning programs and digital applications, we guide organizations on their journey to becoming better at what they do. 1.We provide consultancy to organizations on how to create positive change and become more efficient and cohesive.
2.We equip employees and business leaders with skills required for change, through customized learning solutions.
3.We empower change through digital applications that help clients to operate and learn more effectively.
From our offices in California and Dubai, we work to deliver positive change in our client organizations and the customers they serve. Read more about us here: https://www.mentor-gc.com/

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