Public Relations Boot Camp
Details
"The art of Public Relations is the art of human understanding."
The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed however.
The Public Relations Boot Camp is a comprehensive course designed to teach participants the skills and strategies needed to effectively communicate with the public and media. Through a series of interactive lectures, case studies, and hands-on exercises, attendees will learn how to craft and disseminate compelling messages, build and maintain relationships with stakeholders, determine the type of information required, to approach PR strategically, create persuasive releases, manage your media relations, create and implement PR campaigns, and handle crisis situations. By the end of the course, attendees will have a strong foundation in the principles of public relations and be well-equipped to start a successful career in the industry.
Outline
LEARNING OUTCOMES:
- Understanding the role and purpose of public relations in an organization
- Apply the different purposes to strategic vs. tactical PR
- Design a PR strategy
- Develop the skills necessary to plan and execute successful public relations campaigns
- How to effectively communicate and interact with various audiences, including the media, stakeholders, and the public
- Develop strong relationships with reporters and journalists
- Take the Communication Skills to a higher level
- Understand the role of ethics In Public Relations and how to maintain credibility and trust with stakeholders
- Managing media relations and handling crisis situations
Speaker/s
Special Offer
SMART Management Training and Consultancy is a UK work-based training provider. We specialize in providing high-quality training and development opportunities aimed at individuals and corporates across the Gulf and Africa (UAE, GCC and Africa).
We're a tight knit team of Training Professionals. We always put our customers first and never stop until we are completely satisfied that we have done THE VERY BEST JOB possible. We're dynamic, creative and hardworking. Customer care is extremely important to us.
SMART Management Training and Consultancy delivers public and onsite courses as well as customized courses for any organizations's specific needs. Attendees receive high-quality training designed to implement programmes using proven techniques. Each year our training programmes help thousands of professionals both in the GCC and internationally.
After attending a course, attendees are able to immediately implement practices and put the information learned into action. Our course attendees are able to take the knowledge gained beyond the classroom into everyday work situations.
Who are our trainers?
Because we focus on the critical aspects of thinking skills, we are able to use a range of trainers who are specialists in this area of work. Our criteria for selecting trainers is straightforward. ...
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