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Mastering Key Account Management: Unlocking the Potential of Your Top Accounts

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Online / Certification


"In Key Account Management, a little extra effort goes a long way in building strong and lasting relationships."

Key Account Management (KAM) is a business strategy that focuses on developing and maintaining long-term relationships with a company's most valuable customers, known as "key accounts." The goal of KAM is to maximize the value of these key accounts to the company through a variety of tactics, such as identifying their unique needs and pain points, creating personalized plans and strategies, and building strong relationships with key decision-makers.

The Key Account Management training course provides participants with a comprehensive understanding of the key account management process and the skills necessary to effectively manage and grow key accounts. The training also focuses on the importance of customer retention and how to develop strategies to achieve it. Upon completion of the course, participants will have the knowledge and skills necessary to effectively manage key accounts and drive revenue growth for their organization.

Additionally, the course includes practical activities such as case studies, role-playing exercises, hands-on activities, and real-life projects to provide participants with the opportunity to apply what they have learned in a real-world setting.



  • Understand the definition, concept, and importance of Key Account Management
  • Recognize the benefits of Key Account Management and its impact on revenue and profitability
  • Identify Key Accounts and understand their potential value to the company
  • Develop effective Key Account Management plans and strategies
  • Build and maintain strong relationships with key accounts
  • Understand the difference between Key Account Management and traditional selling
  • Develop the necessary skills for effective communication and negotiation with key accounts
  • Understand the importance of customer retention and how to develop strategies to achieve it
  • Key Account Management best practices



Special Offer

10% Discount
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SMART Management Training and Consultancy is a UK work-based training provider. We specialize in providing high-quality training and development opportunities aimed at individuals and corporates across the Gulf and Africa (UAE, GCC and Africa).


We're a tight knit team of Training Professionals. We always put our customers first and never stop until we are completely satisfied that we have done THE VERY BEST JOB possible. We're dynamic, creative and hardworking. Customer care is extremely important to us.


SMART Management Training and Consultancy delivers public and onsite courses as well as customized courses for any organizations's specific needs. Attendees receive high-quality training designed to implement programmes using proven techniques. Each year our training programmes help thousands of professionals both in the GCC and internationally.


After attending a course, attendees are able to immediately implement practices and put the information learned into action. Our course attendees are able to take the knowledge gained beyond the classroom into everyday work situations.


Who are our trainers?

Because we focus on the critical aspects of thinking skills, we are able to use a range of trainers who are specialists in this area of work. Our criteria for selecting trainers is straightforward. ...

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