Diploma in Business and Marketing Management leading to an Anglia Ruskin University, UK BA (Hons) in Marketing

Marketing has a profound effect on the day-to-day choices we make, from the clothes we wear to the food we eat. However, marketing excellence does not just come automatically; it requires the careful application of both science and creativity to ensure that a product or service is successfully communicated to its intended target audience.

This marketing degree programme provides you with the essential marketing tools and knowledge sought by employers in today’s dynamic global workplace. Our BA (Hons) in Marketing programme is designed to give you a comprehensive understanding of the key skills and practices that marketing executives and their organisations use to make informed marketing decisions that are vital to the success of their business.

More specifically, you will learn how to critically evaluate key marketing models and apply them to a real-life business problem at a strategic level by conducting your own research project.

About Anglia Ruskin University

Students from Anglia Ruskin University benefit from great employment prospects. Over 90% of graduates are in employment or further study six months after graduating, making Anglia Ruskin University second only to the University of Cambridge in this respect. Anglia Ruskin University has over 30,000 students, and is one of the largest universities in the east of England.

EduQual

EduQual is a UK awarding organisation that promotes innovative, relevant and affordable qualifications of high quality. It is backed by a dedicated team with many years’ of experience developing, delivering and awarding qualifications. As experts in learning technology, EduQual focusses on providing courses that are easily accessible for all learners.

By the end of this programme, you should be able to:

• Demonstrate a comprehensive understanding of marketing theory
• Analyse strategic market behaviour
• Understand the principles and responsibilities of other management functions, including human resources, accounting and finance
• Show a real awareness and understanding of contemporary global business issues

On a more practical level, you will be able to:

• Apply relevant techniques to identify and exploit market opportunities
• Devise appropriate marketing objectives around customer acquisition and retention
• Plan and execute research projects
• Effectively communicate results at a level appropriate to the audience

This course strikes a balance between academic and vocational content. The emphasis is on delivering a solid grounding in marketing and management theory, while also preparing you for a successful career. Finally, it encourages you to continue your own development, to enable you to keep pace with the constantly changing business environment.