Details
Modern businesses communicate in more diverse ways in today’s society than at any other time in human history. Having an understanding of how to use these tools effectively is more important now than ever. Despite this, there is very little in the way of education as to how best to approach these varying communication channels and how to make the best use of them – with the result that people develop their own individual approaches and as a result communication can often break down.
This 5-day workshop seeks to address this disparity by breaking down business communication, with particular emphasis on written communications, into its component parts and from there demonstrating how to effectively engage your audience. It will make you a more effective communicator by giving you some tools and techniques that you will be able to apply in the workplace.
Benefits for individuals
»» Gain a range of key management skills with a particular emphasis on communication skills and put them into practice in their own role
»» Build their leadership capabilities – motivate and engage teams, manage relationships confidently
»» Develop their leadership and management skills using their own knowledge, values and motivations
»» Provide them with an Award to certify their achievement that can be used in career development
Benefits for employers
»» Effective and confident first-line managers
»» Better relationships and communication in teams
»» Proven skills – to get this qualification, managers will need to show that they can transfer their new skills to your organisation
»» Managers with the tools to develop their own skills and abilities
This program is particularly suited to practicing team leaders seeking to move up to the next level of management, as well as managers who need to lead people through organizational change, budget cuts and/or other pressures.
Prerequisite
Participants will normally be either practicing or aspiring managers. Although there are no formal requirements, learners should have a background what will enable them to benefit from the course.
LEARNING OUTCOMES
Writing for Business
»» Know how to write for business
»» Know how to apply different communication channels appropriate for the situation
Giving Briefings and Making Presentations
»» Be able to plan a briefing or presentation
»» Be able to conduct a briefing or presentation
»» Be able to evaluate a briefing or presentation
Understanding marketing for managers
»» Understand basic marketing concepts
»» Understand the marketing context
Outline
»» An introduction to the ILM Award qualification and how it works
»» The value of the written word in avoiding errors and providing permanent records
»» Image, structure, layout conventions including “house styles”
»» The purpose and conventions of letters, memos, reports and e-mails in use within the organisation
»» Planning for writing, including use of available information and the needs of the recipient
»» The importance of objectives and the reader
»» Report structures – to meet standard and specific requirements (ILM and/or in-company formats)
»» Incorporation of statistics and visual materials, and the use of appendices to enhance understanding
»» Effective and appropriate use of tone, language, level of formality in a range of cases
»» Supervised practice or simulation to develop the ability to apply knowledge and skills
»» Selection of relevant information content
»» How to plan and prepare effectively for briefings (account for Purpose; Audience; Content; Form)
»» The value of various methods of data presentation – tables, graphs, charts, diagrams
»» Prepare visual aids to support briefing or presentation
»» Formal and informal presentation skills including platform techniques and visual aids
»» Use of feedback to check understanding
»» How to evaluate briefings/presentations
»» The importance of effective communication at work and the effects of poor communication
»» The stages in communication: sender -encoding – transmission – decoding - receiver
»» Possible barriers to communication and methods to overcome them
»» Ways to ensure effective communication in the workplace
»» Different types of communication including oral, written, visual, and electronic and their relative advantages and disadvantages
»» Active listening skills
»» Significance of non-verbal communication and body language
»» Techniques of face-to-face and indirect communication, and when each is appropriate
»» How to use feedback to check effectiveness of communication
»» How to assess and develop own communication skills through feedback and reflection
Built upon the strong experience in the manufacturing sector, which its founders developed in Sweden during the 90’s global expansion, LEORON evolved into the dominant training institute that offers a comprehensive set of training and development solutions.
All across the EMEA region, we’ve gained a reputation by transferring knowledge in all strategic corporate functions, including corporate finance, HR, SCM, operations, and engineering. Today, we are globally recognized as one of the leading providers of US-certified programs. We offer certifications from the most notable American institutes, such as ASQ, APICS, IACCM, IIA, PMI, IABFM and much more.
LEORON’s mission is to help our worldwide clients boost their competitiveness by improving the competency levels of their employees through top quality training and development solutions delivered by unrivaled global experts and facilitated by the best training managers in the industry.
Whether our clients are facing difficulties re-organizing their brand, equipping their workforce with an extra set of skills or aiming to assess competencies within an existing structure, our development planning is a great solution. Through powerful content, gamification, and applied learning, we’ve established a great way of building professional skills and competencies, be it with public, in-house, or online courses. ...
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