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Details

Training and development professionals are under continuous demand to offer exceptional training services. Such demands can only be served through extensive knowledge of topics within the training profession. This course will equip participants with practical knowledge on marketing training within their organization, linking training to organizational objectives, analyzing training needs, and selecting internal trainers and external consultants. In addition, the course focuses on evaluating training at all levels and the competencies required by training professionals.

Course Methodology
Participants will learn by doing. A number of practical group exercises are used to assist participants in applying theoretical knowledge to organizational settings.

Course Objectives
By the end of the course, participants will be able to:
  • Identify the strategic significance of training through particular emphasis on aligning training with strategy, marketing training within the organization and partnering with managers and supervisors
  • Develop appropriate methods to conduct a Training Needs Assessment (TNA)
  • Examine ways to select internal trainers and to hire external consultants
  • Demonstrate the success of training at all evaluation levels, from reaction to Return On Investment (ROI)
  • List the strategic, tactical and administrative competencies of the training professional

Outline

The strategic framework of training: an overview

  • The role of a training department
  • Approaches aligning training with strategy
    • From top down to pulse taking
  • Marketing training within the organization
    • Training preparations
    • Guidelines for promotional material
    • Your training announcement template
  • Partnering with managers and supervisors
    • The style inventory
    • Planning, preparation, presentation and follow up with managers and supervisors
    • Roles and responsibilities
The role of the training professional in TNA
  • Why identify needs?
  • The training needs assessment process
  • Data collection methods: quantitative and qualitative
  • Advantages and disadvantages of quantitative and qualitative methods
  • Approaches to identifying needs
  • Workshop: applying training needs assessment
Selecting Subject Matter Experts (SMEs)
  • Qualifications for internal trainers
  • Internal trainer selection process
  • Train the trainer boot camp
  • Feedback and coaching template for internal trainers
Hiring a consultant or external trainer
  • Screening consultant’s criteria worksheet
  • Proposal evaluation
  • Review of a training proposal
  • Consultant interview evaluation questions
  • Monitoring consultant performance: beginning, during, closing
Demonstrating the success of training
  • Lessons on how to evaluate training
  • The four levels of evaluation
  • Linking evaluation levels with TNA
  • Linking evaluation levels with Instructional Learning Objectives (ILOs)
  • Components of a complete ILO
  • The ROI process model
  • Tabulating program costs
  • Calculating ROI
Competencies of the training professional
  • Competency defined: the iceberg metaphor
  • Competency: components and types
  • Strategic and tactical competencies
  • Planning and administrative competencies
  • Your personal development plan
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Arab World Institute offers a tailored training program which suite your organization needs. AWI is one of the leaders institute in the Middle East region. AWI serves corporate, private, government, and individual’s clients. AWI is partnered with prestige educational and training organization locally and internationally. AWI associate / affiliate with high profile instructors, professors, and trainers. 

AWI is registered and license for a UAE & Expatriate professional candidates. It is based in Dubai – UAE, whereas easy access, quality and safe life style. AWI is located at Dubai City dawn town at Al Rigga Road near the Metro station, situated at the building of IBIS Hotel.

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