Certified Marketing Professional (CMP)
Certification by
Capital Dubai Campus
Inquire Now
On-Site
/ Certification
Details
The CMP is designed to introduce learners to the principles of marketing strategies and to develop their knowledge and understanding of the formulation, implementation and control of a marketing strategy which is implemented
by the marketing function of an organization.
Outline
- Marketing Concept: evolution of marketing, business orientations, societal issues and, customer and competitor orientation.
- Marketing process overview: marketing audit, integrated marketing, environmental analysis, SWOT analysis
- Benefits of building customer satisfaction, desired quality, service and customer care.
- Macro and Micro Environment
- Buyer Behavior
- Segmentation: the process of market selection, macro and micro-segmentation, bases for Segmenting Markets
- Targeting and Positioning
- Extended Marketing Mix
- The shift from the 4Ps to the 7Ps
- Consumer markets, Organizational markets, Services, International Marketing
Reviews
Be the first to write a review about this course.
Write a Review
Capital Education Dubai Campus is a pioneer in Design and Management programs since 1998. Having produced over 23 National Design Award-winning Designers, Capital is the most progressive & focused Executive Education institution in the region. Capital was the first to launch HR programs in the region back in 1998 and today is the largest trainer in Human Resources. A focused Interior Design School in the region, Capital prides in training and producing the best Interior and Architecture students. Capital has trained several companies and is fortunate to be receiving over 90% students via word of mouth. With a highly affordable fee structure and very exciting and comfortable campus, Capital is a magnet to students of over 34 nationalities.
Related Courses
Dow Training
LEAD
IMMERSIVE BUSINESS TRAINING
Inc Academy
