Digital Marketing CPD Certified
Short Course by
IMMERSIVE BUSINESS TRAINING
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Details
Course aims
Digitisation is not new, but the digital economy is entering a new age that enhances unprecedented challenges as well as many opportunities for managers. Digital tools are invading the business environment changing the way we communicate, consume, work, learn, buy and sell. These trends profoundly disrupt industries and modify the way companies do business. Innovative digital marketing strategies are essential to business successes.
Digitisation is not new, but the digital economy is entering a new age that enhances unprecedented challenges as well as many opportunities for managers. Digital tools are invading the business environment changing the way we communicate, consume, work, learn, buy and sell. These trends profoundly disrupt industries and modify the way companies do business. Innovative digital marketing strategies are essential to business successes.
Course Objectives
Digital marketing is now an essential channel for business awareness and success. Managers that possess the knowledge and skills to develop a digital marketing plan for their organisation are today expected. This course main objectives are to discover the knowledge and develop skills in terms of digital marketing.
Digital marketing is now an essential channel for business awareness and success. Managers that possess the knowledge and skills to develop a digital marketing plan for their organisation are today expected. This course main objectives are to discover the knowledge and develop skills in terms of digital marketing.
Outline
What’s covered in this course?
1. Digital marketing plan
Introduction, What is digital marketing, Situational analysis, Goal setting, Planning a strategy, Action and control
2. Social media marketing
Active user, Community managers, Social media plan, Social media advertisement
3. email marketing
Advantages of email marketing, Disadvantages of email marketing, Legal framework, Subscribers, Newsletters, Assessing the efficiency of email marketing
4. E-commerce
E-commerce techniques, Business models
5. Web Positioning
Search Engines, Keywords, SEO techniques, SEM techniques
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IMMERSIVE BUSINESS TRAINING DMCC is registered and licensed as a Free Zone Company under the rules and regulations of DMCC (License n°375019) and is a training institution duly approved by the Government of Dubai KHDA under the Educational Services Permit n°628185.
We deliver professional and management development training through short duration courses for management, professional and personal development to adults who wish to improve their skills and knowledge in areas such as accounting, finance, business, secretarial skills, human resources, management, sales, marketing and education.
MMERSIVE BUSINESS TRAINING DMCC is MEMBER of The CPD Certification Service (London, UK) providing a recognised independent CPD accreditation compatible with global CPD principles, to increase standards of CPD provision to professionals in relevant market sectors.
Customised teaching and tailored courses
Our courses are designed and planned by an internationally experienced Doctor of Business Administration and Doctor of Education to empower students to develop and harness their skills, acquire new knowledge, and purse lifelong learning.
We deliver professional and management development training through short duration courses for management, professional and personal development to adults who wish to improve their skills and knowledge in areas such as accounting, finance, business, secretarial skills, human resources, management, sales, marketing and education.
MMERSIVE BUSINESS TRAINING DMCC is MEMBER of The CPD Certification Service (London, UK) providing a recognised independent CPD accreditation compatible with global CPD principles, to increase standards of CPD provision to professionals in relevant market sectors.
Customised teaching and tailored courses
Our courses are designed and planned by an internationally experienced Doctor of Business Administration and Doctor of Education to empower students to develop and harness their skills, acquire new knowledge, and purse lifelong learning.
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