Digital Marketing
Details
The digital advertising market is growing rapidly and becoming a preferred choice of marketing for various corporates. Companies are faced with new challenges and opportunities within this domain as it evolves rapidly. Hence, the need arises for relevant and up-to-date courses to keep the current and future digital marketers on the right track. Knowledge Point (KHDA Approved) has designed this program to address the growing demand for competent digital marketing professionals. This program is built on Google AdWords Certification Exam that offers students a fresh perspective in online marketing through instructor led classroom training, case studies, assignments, simulation and assessments. On completion of the program, learners will receive certification issued by Knowledge Point (KHDA Approved)
This course focuses on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain a competitive advantage for both your business and your career.
Benefits to You: -
Technological: This course will give you very good understanding on the key components of digital marketing, commonly used tools in digital marketing and usage of these tools.
Financial & Reputational: Whether it is brand building or direct response this course will teach you how set the metrics that matter, measure the results and achieve your marketing goals.
Career & Growth: This course will help you in preparing for AdWords certification which helps not only your future employment opportunity but also improving the performance campaigns that you are running for your business.
Learning Outcomes
- Implement online campaigns successfully
- Learn Online Advertising, AdWords Campaign management and Campaign Basics
- Apply relevant tools and concepts to execute measure and monitor an annual online marketing plan
- Create online brand building initiatives that work
- Develop a multi-channel strategy using search, social, PPC and programmatic buying that deliver on organization marketing objectives
- Integrate new digital marketing techniques into your strategic marketing plan
Outline
Topics Covered
- Digital Marketing Overview
- Website Planning & Creation
- SEO (Search Engine Optimization) & SEM (Search Engine Marketing)
- Fundamentals of AdWords
- Search Advertising & AdWords
- Tools Display
- Advertising using AdWords
- Video Advertising using YouTube
- Advertising on mobile Shopping
- Advertising with Google Search Engine Optimization
- Social Media Marketing
- Google Analytics Programmatic
- SMM (Social Media Marketing)
- Email and Affiliate Marketing
- Internet Marketing Strategy
100% INFRASTRUCTURE
We provide world class infrastructural facilities for a better learning experience. As a leading training institute in Dubai, we curate such a course structure that proves beneficial for you. We don’t just offer you only with theoretical knowledge. Our aim to always to go beyond the books to introduce you to such training that will help you in the professional field. At Knowledge Point training institute in Dubai, our infrastructure supports your learning and provides you the chance to be industry-ready.
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