Principle of Management

Managing is at the heart of the success of any organization. Management is the art of getting things done through and with the people in a coordinated effort.  The essence of management is coordination and decision making.  Keeping in view these aspects this training provides an opportunity for the trainees to learn about various aspects of principles and practice of management including functions and functional areas of management, leadership, motivation, decision making, communications, groups and team building and management etc.  This training helps trainees to acquire management skills and apply tools for decision making.

-          Recognize the multifaced aspects of problems in the business environment and the need to take an informed decision.

-          Acquire the needed approaches, tools, and methodologies to solve managerial problems.

-          Understand the importance of human resources management in the responsibilities of a manager as a leader and change maker.

Dr. Rafika Ben Guirat is an Associate Professor holding a PHD in Management/Marketing from IAE de France (Instituts d’Administration et d’Entreprises), Universite Rennes I with 20 years experience of teaching and supervising thesis in reputable universities between UAE, France and Tunisia.

Dr. Rafika Ben Guirat has held multiple positions IE & QA Director, MBA/BBA Programs Director to Business development and Marketing intelligence Director as well Executive Member in different Committees Accreditation, Assurance of Learning, Partnerships, MBA and Ph.D. She has many areas of expertise such as Institutional effectiveness, Assurance of learning, developing new programs and creating Industries’ partnerships.

Dr. Rafika Ben Guirat is a confirmed reviewer in the editorial team of Independent Journal of Management & Production researches As a researcher, she has many interests in Gender ideologies with being the author of the only and first Measurement Scale of gender ideologies for Arab women, with parallel interest in analysis methods via Partial least square PLS and AMOS in Neuro-Marketing, Marketing and scents, with various publications in books “ Global Consumer behavior” and journals with impact factor. Publications range from "Gender studies" to “Impact of Neuro-marketing on consumers emotional responses” .

Dr. Rafika Ben Guirat is also consultant & Mentor in Business/ Marketing for different Organizations in UAE, France, Italy and Tunisia in different fields as Education, Oil and Gas and Foods’ Industries. She is very active in Gender studies and projects, innovation and entrepreneurship by contributing as a volunteer in different well-known organizations: Mentor in Womena, Member of ArabWomen Council, Member of AmCham Abu Dhabi, Member of Women in Business, volunteer for different associations of special needs.

Director of Institutional Effectiveness & Quality Assurance at European International College.