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Details

This training defines the main concepts of business strategy. The training identifies the main factors that allows certain companies to succeed and earn profits while other firms fail to succeed. The training also analyses the conductive factors that help companies to sustain their economic profits while other companies have declining profits. The training therefore will provide trainees with needed tools to manage businesses and projects proactively with a focus on long-term strategy, rather than reacting to day-to-day hiccups.

Outline

-       Develop an active role in your company's strategy planning and decision-making.

-       Focus on key strategic control areas in guiding others to success.

-       Take strategic responsibility for business development and focus on customers.

-       Learn how to create, develop, write and manage a strategic business plan.

Speaker/s

Dr. Thouraya Labben is the Dean of the European International College (EIC). She has extensive teaching and training experience. She won also  several research grants and has many academic and professional publications as well as several conference contributions mainly in hospitality and tourism. Dr. Thouraya Labben started her career in hotel industry working for international hotel resorts mainly in Europe and North Africa. Before joining EIC, Dr. Thouraya Labben was acting as VP at StoneHill Education (UAE). Dealing directly with Governments, she was leading strategic educational projects. Previously, she was Director of Research and Development, and member of the Strategic Management Board, at the prestigious Swiss hotel business school: Ecole hôtelière de Lausanne. She provided trainings for important branded companies: e.g. Unilever, Danone professional and Nestlé professional. She also developed and managed the “Centre for Innovation and Trend Tracking ”. In this centre she was coaching and consulting entrepreneurs to maximize the success of their projects. Dr. Thouraya Labben led also several consultancy projects for international companies (e.g. Kempinski, Mc Donalds, and Coop fine food) as well as for SMEs in F&B and hotel industry).
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European International College was established in 2006 in the capital City Abu Dhabi of the United Arab Emirates ( U.A.E.) being the only college offering Hotel Management and Tourism.

We have Diploma, and BBA programs all accredited by the Ministry of Higher Education and Scientific research. 

European International College are also offering Administrative Business Training and Hotel Education Training.

European International College is license under ACTVET.
License number: 0555 / 2013
Year: 2017 - 2018

Awards EIC Received:

1. EIC - TOP 30 Hotel Management Schools in the world 2015 by Hotelier Middle East

2. EIC - Top three Hospitality Management schools in educational innovation in the world at the 2014 Hospitality Awards held in Paris

3. EIC - Listed among the 2015 World’s Top 50 Hospitality Colleges by CEO world Magazine.

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