Personal Branding: Maximizing Personal Impact
Workshop by
RPM Consultancy
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Course overview
Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’
This course is an exploration of the type of impact we want to have in life and work. Participants will consider and define the influence that they can have on their life and work with the way they deal with their day-to-day tasks and how they communicate with their peers, managers and most importantly their suppliers and clients. They will also learn skills for success and how to create those circumstances.
Course objectives
This workshop will help you teach participants how to:
• Speak in terms of the impact and influence that they want to have in life and work
• Understand their personal style in terms of their personal brand
• Develop skill in areas like focus, concentration, and communication to support their brand and their organization
• Build credibility and trust by living their brand
• Take ownership of their image, both through online communication and in person
• Identify urgent from important
• Prioritization
• Identify time wasters
• Better organize yourself and your workspace for peak efficiency
• Understand the importance of, and the most useful techniques for, setting and achieving goals
• Identify the right things to be doing and develop plans for doing them.
• Identify common communication problems that may be holding you back
• Develop skills to ask questions that give you the information you need
• Learn what your non-verbal messages are telling others
• Develop skills in listening actively and empathetically to others
• Enhance your ability to handle difficult situations
Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’
This course is an exploration of the type of impact we want to have in life and work. Participants will consider and define the influence that they can have on their life and work with the way they deal with their day-to-day tasks and how they communicate with their peers, managers and most importantly their suppliers and clients. They will also learn skills for success and how to create those circumstances.
Course objectives
This workshop will help you teach participants how to:
• Speak in terms of the impact and influence that they want to have in life and work
• Understand their personal style in terms of their personal brand
• Develop skill in areas like focus, concentration, and communication to support their brand and their organization
• Build credibility and trust by living their brand
• Take ownership of their image, both through online communication and in person
• Identify urgent from important
• Prioritization
• Identify time wasters
• Better organize yourself and your workspace for peak efficiency
• Understand the importance of, and the most useful techniques for, setting and achieving goals
• Identify the right things to be doing and develop plans for doing them.
• Identify common communication problems that may be holding you back
• Develop skills to ask questions that give you the information you need
• Learn what your non-verbal messages are telling others
• Develop skills in listening actively and empathetically to others
• Enhance your ability to handle difficult situations
Outline
Course Contents
Importance of a Personal Brand
First, we will define what a brand is and what its elements are. We will also explore how to define the wow factor and what success means.
Your Brand Approach To Others
Next, participants will complete an assessment to help them define their brand style.
Looking at the Outside
First impressions can have a big impact on a brand. In this session, participants will learn how to dress for success, show proper etiquette, and monitor their voice.
Looking at the Inside
This session will help participants develop skill at concentrating, getting work done, and building their confdence.
Setting Goals
If participants really don’t know what they want, it’s hard to represent their brand and have the desired impact. In this session, participants will use the SPIRIT
framework to set some brand-related goals. Techniques for developing flexibility and resiliency will also be discussed.
Networking for Success
This session will give participants some ways to use networking to build their brand.
Communication Strategies
Good communication skills are another important part of the personal impact. This session will explore speaker and listener biases, active listening skills, and difficult
communication situations.
Building Your Credibility
Credibility can make or break a brand. This session will give participants five ways to develop trusting relationships.
Brand You
In this session, participants will learn about the different elements of a personal brand. They will also start designing and outlining their brand standards.
Living Your Brand
Next, participants will discover ways to demonstrate their brand.
Managing Your Social Media Presence
In this session, participants will learn how to find out what people are saying about them online and why it matters.
Having Influence
This session will share persuasion, negotiation, and negation techniques to help participants have a real impact.
Dealing with Challenging People
In order to have a real impact, we must be able to work with all types of people. This session will give participants a framework to get to the heart of any problem. They will also learn some strategies for handling common types of difficult people.
Presentations and Meetings
In this session, participants will learn how to make the most of public speaking and meetings.
Importance of a Personal Brand
First, we will define what a brand is and what its elements are. We will also explore how to define the wow factor and what success means.
Your Brand Approach To Others
Next, participants will complete an assessment to help them define their brand style.
Looking at the Outside
First impressions can have a big impact on a brand. In this session, participants will learn how to dress for success, show proper etiquette, and monitor their voice.
Looking at the Inside
This session will help participants develop skill at concentrating, getting work done, and building their confdence.
Setting Goals
If participants really don’t know what they want, it’s hard to represent their brand and have the desired impact. In this session, participants will use the SPIRIT
framework to set some brand-related goals. Techniques for developing flexibility and resiliency will also be discussed.
Networking for Success
This session will give participants some ways to use networking to build their brand.
Communication Strategies
Good communication skills are another important part of the personal impact. This session will explore speaker and listener biases, active listening skills, and difficult
communication situations.
Building Your Credibility
Credibility can make or break a brand. This session will give participants five ways to develop trusting relationships.
Brand You
In this session, participants will learn about the different elements of a personal brand. They will also start designing and outlining their brand standards.
Living Your Brand
Next, participants will discover ways to demonstrate their brand.
Managing Your Social Media Presence
In this session, participants will learn how to find out what people are saying about them online and why it matters.
Having Influence
This session will share persuasion, negotiation, and negation techniques to help participants have a real impact.
Dealing with Challenging People
In order to have a real impact, we must be able to work with all types of people. This session will give participants a framework to get to the heart of any problem. They will also learn some strategies for handling common types of difficult people.
Presentations and Meetings
In this session, participants will learn how to make the most of public speaking and meetings.
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RPM is a boutique consulting and training company based in Dubai, UAE. We specialize in Organizational Transformation Programs that are dynamic, passionate and highly motivational. We help organizations align their strategies, people, processes, and customers to achieve competitive advantages and bottom line results.
Our Goal is to increase knowledge and performance among all our clients. RPM has partnered with various organizations around the world to consult, assess, design, develop, deliver, reinforce, and sustain learning solutions, fueled by our passion and mission for “Building both personal and professional success through our proven methods and state-of-the-art learning methodologies”.
As a leader in helping organizations improve, our clients range from large and small businesses alike, including General Motor’s, GE, Qualcomm, Lenovo, Samsung, Aramex, and Bayer.
Our Goal is to increase knowledge and performance among all our clients. RPM has partnered with various organizations around the world to consult, assess, design, develop, deliver, reinforce, and sustain learning solutions, fueled by our passion and mission for “Building both personal and professional success through our proven methods and state-of-the-art learning methodologies”.
As a leader in helping organizations improve, our clients range from large and small businesses alike, including General Motor’s, GE, Qualcomm, Lenovo, Samsung, Aramex, and Bayer.
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