Certified Customer Relationship Manager (CRM)
Details
Who should attend?
This program is designed for senior managers, marketing managers and marketing specialists.
Objectives:
By the end of this training program, each participant will be able to:
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Understand customer awareness philosophy
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Enhance existing customer service skills and develop new techniques to improve their customers' experience.
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Understand their own impact on customers and identify ways to improve it.
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Utilize a 'toolkit' that will enable you to build & implement customer relationships.
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Identify how effective CRM will improve business performance
Program Outline:
What is CRM-
An overview of CRM
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What it delivers
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What knowledge it provides
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What benefits it brings
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Looks at the main issues affecting customer relationships
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Provides a checklist for questions to address
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Points to consider
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Understanding your customers
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Their needs and relative values
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Needs to align business processes
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Highlights the differences
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Reveals the common ground between B2B CRM and B2C CRM
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Departmental contribution to the CRM initiative
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Emphasis on the roles of marketing and IT services
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Step-By-Step guide through the five key stages of CRM planning
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Auditing, valuing customers, establishing a vision
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Scoping CRM and developing a business case
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The different elements of the CRM program plan
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Roles of the team and program manager
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Useful checklists
Practical Learning for a Professional Career
Through a combination of academic rigour and professional expertise, PTC has earned an excellent reputation through its unique approach to the education and training of professionals.
In external professional body examinations, PTC Professional Education’s pass rates and excellent results are a testament to the sheer quality of our training and studies. PTC students often perform significantly higher than students elsewhere, and many go on to enjoy great success in their chosen profession.
At PTC it's never learning for learning's sake. It's practical, professionally geared learning that puts students ahead of the curve– now and in the future.
History
Progress was founded in 2005 at Dubai Knowledge Village, a cutting-edge institution in the UAE. At the time of its founding, PTC was one of the pioneers of running CIMA courses in the UAE.
In recent years, Progress has extended its reach to other professional courses such as CMA, CFA, Islamic Finance, PMP, Business Skills, and customized training courses for companies. PTC's ability to provide courses in both Arabic and English is evidence of PTC's cultural adaptability. ...
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