CRM: An Introduction to Customer Relationship Management
Details
"CRM is about the future of customer loyalty, keeping them happy, and customer delight"
CRM, or Customer Relationship Management, is a business strategy and set of tools used to manage and analyze interactions with customers, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.
Attending training on CRM will help employees to understand how to effectively communicate with customers and address their needs, leading to better decision making and strategy development, increased efficiency and productivity in customer-facing roles, and better understanding of customer needs and behavior, leading to improved customer satisfaction and retention.
This course will describe the different facets of Customer Relationship Management (CRM). It will also explain how to identify who the customers really are, analyze the key components of CRM, and understand how it integrates within an organization.
Outline
LEARNING OUTCOMES:
- Demonstrate an understanding of the terms and benefits of CRM on a company’s bottom line
- Analyze the different components of a CRM plan
- Develop a checklist for readiness and success in CRM
- Describe how CRM creates value for organizations and customers
- Consider developmental roles that have the greatest impact on CRM
- Building CRM Team
Speaker/s
Special Offer
SMART Management Training and Consultancy is a UK work-based training provider. We specialize in providing high-quality training and development opportunities aimed at individuals and corporates across the Gulf and Africa (UAE, GCC and Africa).
We're a tight knit team of Training Professionals. We always put our customers first and never stop until we are completely satisfied that we have done THE VERY BEST JOB possible. We're dynamic, creative and hardworking. Customer care is extremely important to us.
SMART Management Training and Consultancy delivers public and onsite courses as well as customized courses for any organizations's specific needs. Attendees receive high-quality training designed to implement programmes using proven techniques. Each year our training programmes help thousands of professionals both in the GCC and internationally.
After attending a course, attendees are able to immediately implement practices and put the information learned into action. Our course attendees are able to take the knowledge gained beyond the classroom into everyday work situations.
Who are our trainers?
Because we focus on the critical aspects of thinking skills, we are able to use a range of trainers who are specialists in this area of work. Our criteria for selecting trainers is straightforward. ...
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